The Asian flagship store of Hechter Paris had its grand opening in April 2023. The design is inspired by the minimalism of Mies van der Rohe, resonating with the brand’s new image of simplicity. The space is a dialogue between the earthy hues and contemporary technology: the beige with natural texture is used as the primary colour of the entire store, and the blue tones bring subtle energy. The stone-grey walls provide cosy and privacy for the VIP area; coupled with the immersive screen, playing the simulated digital art of the natural scenery of real mountains, forests, oceans and rivers, it creates a relaxing environment in the busy city. Hechter Asian Flagship Store: 1st Floor, Portman, Shanghai Centre, Shanghai.